INTERVIEW Célia Gumbau-Serra

What defines the spirit of Pampelonne?
Pampelonne is a timeless destination that continually reinvents itself while preserving its natural beauty and unmistakable charm. Every summer, the beach comes alive with a vibrant energy that attracts visitors from around the world.

What are the biggest beachwear and lifestyle trends today?
Today’s guests are looking for a true lifestyle experience, where gastronomy, music, entertainment, wellness, design, and brand collaborations come together to create unique and unforgettable moments.

What can we expect from this summer season?
This summer, we are bringing back our iconic Octagon Bar under its new name, Jack’s Bar, in tribute to our founder. We are also launching an exclusive collaboration with Magnum, featuring a dedicated ice cream bar designed to create fun and memorable moments throughout the season.

Nikki Beach reinvents itself every year. What’s your secret?
Our secret is staying true to Nikki Beach’s DNA while continuing to evolve season after season. We are constantly creating new experiences without ever losing the atmosphere and spirit that our guests love and instantly recognize.